Parim juhend meepurgi sildi kujundamiseks
Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.
Sisukord
Hea meepurkide sildikujundus jätab hea esmamulje
As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.
Mõistke oma meetoodete kliente
Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention.
With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:
Hind
Koostis: kohaliku päritoluga, minimaalselt töödeldud, looduslik ja orgaaniline
Jätkusuutlikkus: toodetud säästval viisil, vastutustundlik pakend ja minimaalne pestitsiidide kasutamine.
These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.
Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide? Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.
Keskendudes nendele väärtuspakkumistele ja tõhusale sõnumivahetusele hea disaini kaudu, võib riiulitelt lendamine olla lihtsam, kui arvate.
Kuidas kujundada täiuslikku meepurgi silti
Väljakujunenud tööstusharu, nagu mesi, tootemärgise kujundamisel peavad kaubamärgid jääma naasvate klientidega tuttavaks, püüdes samal ajal konkureerivate{0}}ostjate tähelepanu.
It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.
Kasutage etiketi kujunduselemente, mis on seotud meega
Mee olemus toob meelde palju pilte:
Made by mesilased
Created in mesitarud kärjed
Taken from lilled
Loved by karud
Collected in meepotid
Need on universaalsed faktid, mida teavad nii tootjad kui ka tarbijad. Need on lõbusad faktid mee kohta, millest saame loovalt rääkida.
Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is tööstusele tunnustamine.
Laske oma kvaliteetsel{0}}mesil lihtsa sildikujundusega särada
You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve kaubamärgi tuntus. Seda on sageli võimalik saavutada, kui vaatate oma tööstusest väljapoole ja uurite teiste suundumusi, et avastada ainulaadseid pakendamisvõimalusi.
Üks uusimaid suundi siiani on minimalistlik pakendikujundus. Need stiilid lasevad tootel enda eest rääkida ja neil on pilkupüüdmiseks piiratud pildikoopiad. Selle asemel kasutavad nad klientidele müümiseks oma toote töötlemata välimuse üksikasju.
For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.
Written copy should always be minimal on a design, but newer label styles are taking it a step further. For looduslik ravim products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.
Teave, mis tuleb lisada oma meepaki etiketi kujundusele
Meemärgistuse kujundamisel ei tohi unustada seadusega nõutud teavet, mis tuleb sellele trükkida. Selline teave võib teie etiketil võtta väärtuslikku ruumi, kuid õige kasutamise korral võib see aidata teie brändil kasvada.
FDA toitumisalane teave
The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.
Kontaktinfo
Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.
See on hea võimalus reklaamida oma kohalolekut veebis!
Kui pakute oma klientidele mitmeid viise oma tootega seotud kogemuste saamiseks, loote teile ettevõtte, kes soovib suhelda. See ühendus aitab luua suhteid teie klientidega ja motiveerida teid teistega jagama.
Mee pakkematerjal ja etiketi kujundus
While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.
Valige mee jaoks alati klaaspakend
As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.
Mee puhul on niiskuse säilitamine imal toote säilimise võti. Klaaspakendite läbilaskmatus tagab, et tooted ei kristalliseeru ega käärita palju kauem kui plastikust alternatiivid.
